Advertising a new product. Deciding upon any and all constraints associated with the. What Is A Product Strategy Definition And Overview Deciding whether fixed costs would change as a result of the product sales mix. . Product mix also known as product assortment or product portfolio refers to the complete set of products andor services offered by a firm. To optimize a product portfolio marketers may use all of the following strategies EXCEPT. Deciding upon any and all constraints associated with the productsale mix. Promotion of a product can include all of the following except. Which is a sunk cost. Governmental intervention moderate Perceived customer value. At which level of brand loyalty is advertising often used heavily to promote a product. Your answer is correct. Desire for the product being promoted. Price is the value which a buyer passes on to the seller in lieu of the product o...